With stories we are becoming fond of teaching moments of our life that in other circumstances we would not teach. Snapchat users upload images and stories where they tell the activities they are doing throughout the day. This social network has different uses, among them we find the following: Show fragments of your daily life Most people use Snapchat to get modified photos and videos with filters that automatically appear on the screen to share the result on other social networks, such as Instagram. The first ad posted on Snapcht was a promotional video for the movie ‘Ouija’, on October 19, 2014. Therefore, it is an application to take into account in digital marketing strategies, especially those focused on the youngest. Specifically, in mid-2018 it added the figure of 188 million after suffering the first decrease in users since its creation. The importance of SnapchatĪlthough in Spain it is not one of the most attractive social networks, it has millions of active users around the world. On March 2, 2017, the company that exploits the rights to Snapchat went public with positive results. One of them, in November 2013, came to offer 3,000 million dollars. In its beginnings it was called Picaboo and its founders had some debates about the suitability of it being used only to publish ephemeral archives.įacebook tried to buy it twice. The social network was created by Evan Spiegel, Bobby Murphy and Reggie Brown in 2011, when they were still students at Stanford University.
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